Asa da, branduri care devin utile cu adevarat, nu doar niste logo-uri aruncate pe pereti.
Jos palaria, OMV & Mainstage.
Cu insight real (soferul grupului de prieteni care trebuie sa se sacrifice si sa nu bea nimic alcoolic la festival, pentru a-i aduce in siguranta acasa), cu beneficiu clar pentru target/clienti (parcare speciala + surprize), cu obiective usor de masurat (pe baza bonului OMV din ultima luna).
In caz ca nu e clar, acest articol nu e parte din campanie. Atat de mult imi place branded utility-ul prezentat in video, incat l-am pus pe blog, la pastrare, pentru viitoare studii de caz.
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