Campanie castigatoare la Cannes Lions 2014, Grand Prix la categoria Media.
Insight: multe din pozele de buletin (nu numai din Peru, as adauga eu) au poze cu oameni tristi sau seriosi.
Provocare: mai multe zambete in pozele de buletin
Ideee si implementare: Cabine foto care iti fac poze doar daca zambesti.
Mi-a placut si ideea de a primi discounturi daca ai buletin cu zambilici.
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