Suna a titlu cancan-ist, dar cam asta a fost mesajul unei companii-furnizori de apa din Amsterdam (Waternet), pe perioada serbarilor organizate in cinstea zilei reginei, pe 30 aprilie. O zi in care olandezii si turistii veniti special pentru aceasta ocazie au liber la distractie, petreceri, parade, concerte si bineinteles, foarte multa bautura.
Solutia cu care a venit agentia companiei Waternet pentru a micsora numarul de petrecareti care “contribuie” la cresterea nivelului apelor din canalele amsterdameze a fost o actiune de guerilla marketing: un fel de grupuri de cate patru pisoare foarte colorate, conectate la un ecran digital, care afiseaza in “timp real” …
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