Iti plac concursurile standard de Facebook de genul “urca o poza in aplicatie, noi iti punem moaca pe o fotografie si poti sa castigi un premiu, daca esti votat sau ai noroc la tragerea la sorti” ?
Ei bine, agentia Ogilvy & Mather din Cape Town, Africa de Sud, a luat ideea asta si a dus-o la un alt nivel, folosindu-se la maxim de optiunile si avantajele Facebook-ului, ca si canal de comunicare. Content marketing facut in mod inteligent. Si cu ceva buget…
Pentru ca nu puteau sa faca un concurs in care toata lumea sa castige premiul cel mare (o excursie la Cape Town), au facut in asa fel incat toata lumea care participa in aplicatie sa viziteze, macar virtual, toate locurile frumoase si pline de culoare din regiune, ca si cand ar fi fost in excursie si ar fi facut ei pozele afisate pe profilul lor de Facebook .
La sfarsit, cativa norocosi chiar au castigat o excursie adevarata la Cape Town :)
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