“Ice Break” e un soi de “ice coffee” care se gaseste (sau se gasea) doar intr-o parte a Australiei. Cam cum e berea Terapia, pe care o tot lauda timisorenii iar eu nu pot decat sa-i cred pe cuvant pana ajunge in Bucuresti in magazine sau in bagajul cuiva care vrea sa-mi faca o supriza placuta de sarbatori :P
Problema lui Paul, un tip din vestul Australiei, era ca … in zona lui de continent nu gasea “Ice Break”. Asa ca a inceput un grup de facebook ‘bring ice break to WA/Perth”
Raspunsul genial al agentiei si in ce a constat concursul inedit cu like-uri … in video :)
Poate fi luat si dat ca exemplu de “best practice” in FMCG despre “cum sa asculti si sa reactionezi la mesajele din social media”
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