In urma unui studiu al ExactTarget (Subscribers, Fans and Followers: The Meaning of Like) din iunie 2011, se pare mai mult de jumatate dintre userii de facebook din SUA ezita sa dea “like” unor pagini de facebook pentru ca se asteapta sa fie bombardati de mesaje promotionale si publicitate, imediat dupa ce devin fani.
Pe langa cateva statistici generale, putem gasi si o lista interesante de lucruri pe care fanii le doresc in newsfeed, dupa ce dau “like” unei pagini oficiale: continut exclusiv, discounturi sau promotii, informatii despre companie sau organizatie.
Informatiile din studiul acesta vin la fix in completarea discutiilor de azi dimineata de la SMBreakfast-ul gazduit de Cantina Sports Bar, dintre Tom Ollerton (Associate Director, Skive London si membru IAB Social Media Council) si cativa bloggeri invitati de Standout. Ce s-a discutat acolo gasiti la Titus, care a notat cateva dintre ideile principale.
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