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Dupa ce a cumparat Liverail (platforma de video advertising fondata, printre altii si de un roman) si s-a asigurat ca video-urile urcate pe Facebook primesc tot mai multa atentie (grafic via SocialBakers, care au monitorizat cresterea engagementului video-urilor Facebook vs Youtube),
cei de la Facebook vor trece la urmatorul nivel, anuntat inca de anul trecut: sa faca o noua caruta de foarte multi bani din Facebook premium ads, sub forma unor spoturi de 15 secunde cu autoplay si fara sonor, plasate in zonele folosite acum doar pentru ad-urile statice.
Interesant e ca, desi se lupta pentru “suprematia pe zona video” cu Youtube, momentan nu sunt foarte clare planurile de monetizare si pentru creatorii de continut, chiar daca testeaza si acest aspect, incercand sa convinga cateva staruri de Youtube sa-si incarce video-urile (si) pe Facebook.
Sunt curios daca vor taxa per engagement, per click, “prime-time” sau minute vizualizate.
Mai multe detalii in anuntul oficial, care abordeaza doar partea de video-uri sponsorizate pe banii brandurilor cliente.
Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.
Premium Video Ads are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. The ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time. Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.
