Republica Populara Corinthians. O campanie geniala (da, geniala) care sarbatoreste 100 de ani de la infiintarea echipei de fotbal Corinthians, prin crearea unei tari virtuale pentru suporterii fanatici.
Imi place integrarea in toate mediile de comunicare (mass-media, social media, BTL) si mai ales, atentia la atat de multe detalii. Ma mir ca videoclipul de mai jos are doar 7000 de afisari. Update: asta e doar studiu de caz, video-ul original are 600.000.
Si acum ideea cu care am ramas dupa vizionare … cum ar suna “Republica Steaua” ? Sau … “Republica Visinie” ? Sau “Republica Olteniei” ? Sau “Republica [insert nume de echipa]”
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