Cred ca aceasta editie a conferintei globale IAA s-ar putea sa fie evenimentul anului in marketing si comunicare, in Romania.
E de ajuns sa te uiti pe afisul evenimentului, unde apare cap de afis cu iPod … Steve Wozniak, co-fondatorul Apple, inginerul-inventator genial care implementa ziua toate traznaile nocturne ale lui Steve Jobs.
Pe langa Wozniack, lista de speakeri e plina de nume grele, adunate din tari si companii/agentii care si-au facut un renume din joaca de-a creativitatea pe bugete variate si impact masurabil in mii de cifre.
De exemplu, campania a schimbat mentalitati, a anulat o lege absurda in Liban si a primit doar 3 Silver Lions & 2 Bronze Lions la Cannes.
Lista de speakeri e impresionanta:
James Murphy (Chairman & Founder Adam & Eve UK)
David Slocum, Professor and Faculty Director Berlin School of Creative Leadership
Bechara Mouzannar(CCO Publicis MEA)
Ralf Lülsdorf – Head of International Music Marketing, Deutsche Telekom
Chris McCarthy (Head of Creative Strategy The ZOO, Google EMEA region)
Roby Douek (Vice President Digital, The Walt Disney Company)
Charlotte Williams (Festival Director, Eurobest; Content Director, Cannes Lions)
Yasuharu Sasaki (ECD Dentsu),
Jacelyn Swenson(Head of IBM Branded Content and Global Creative Team)
Niklas Frings-Rupp (Business Owner, Miami Ad School, Hamburg)
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Link-uri Robin Wright din "House of Cards", Tal Ben Shahar – The Happiness Professor si Robbie Douek vin la IAA Global Conference „Creativity 4 Better”