Live blogging at Social Bakers Engage 2013 Conference

Si altele

Cam asa a fost 2013 in Social Media

19/12/2013

Plec la Londra pentru Socialbakers Engage 2013 Conference

27/03/2013

Buna ziua si bine ati citit primul liveblogging bilingv pe care l-ati citit vreodata. Adica o sa scriu mesajele speakerilor in engleza (pentru ca mi-e lene sa traduc) si o sa fac cateva comentarii in romana (pentru ca mi-e mai usor).

Hi and welcome to the first bi-lingual liveblogging ever (i guess). I”ll be writing this in english because i’m too lazy to translate it in romanian and… anyway… most of the romanians already speak and understand english at a basic level. We also know the difference between Czech Repunlic and Chechnya. Some have beers and castles, the other ones have petroleum and terrorists guns.

Live stream here, live tweets at #Engage2013. The conference is held at Hilton London Metropole and i don’t really see any AC power plugs. Feels like romanian conferences: lots of laptops, no power plugs. Sarcastic Yey!  At least i have wireless acces.

Update: found AC power plug, i’m not leaving this corner!

First guy speaking: Rick Edwards with some bla bla bla about his twitter account and his tweets.

Jan Rezab, CEO& Co-funder SocialBakers:

• 60% questions asked on Facebook. Quick response is critical
• A company might go bankrupt because of social media
• Consumers have high expectation
• “Before ash cloud, almost no *UK* airline did socialmedia for customer service. Today they all do.”
• The worst thing you can do in social media is delete comments and feedbacVk (discutabil, n-am timp aici pt dezbateri)
• Au un fel de social media comand centre pe care vreau sa-l testez la pauza.

LukasMaixner is talking about how he integrates @socialbakers in his day-to-day social media strategy. Short preview on his SocialMedia Dashboard (consumer engagement monitoring newsroom), that collects data using SocialBakers PRO tools and Google Analytics.

Peter Blackshaw, head of digital and social media at Nestle with a video note about Nestle SocialMediaStrategy

• 1300 pieses of original content on almost 600 fb pages (holy mother of like button)
• great importance  on “how do we respond to our customers”
• daily and weekly SM reports on Nestle activities

Lionel Lassalle from KLM

• Three leading principles: service is sales, be cool to hang out, don’t push. Create stuff worth sharing
• +30% sales by involving customers
• “Social media is not a platform anymore, it’s integrated into our organisation”
• KLM has iPads on board, so that complaints from costumers are helped immediately. Cool.
• KLM Travel Predictions – cool&fun marketing campaign. 108,000 visits and 92,000 unique visitors, 1% conversion. And counting
• New SM interactive campaign: My Dream Catcher, some sort of travel&tips wishlist you can choose on your own. Lots of informations on weather, local events and places to visit. Wondering how much the app costs and how much time was put into research&development. Wish i had that money. And that client :)

Jeremy Waitte, Head of Social Strategy @Adobe EMEA talking about ‘Introducing the “Like-Cycle”‘

• 98.6% of Fans who Like a brand page may never return, a study says. Hope that’s not a study made by british scientists …
• 50 % of people use social to waste time. Clearly a study made by drunk british scientists, that number is too small to be real
• ROI formula in Jeremy’s vision

 

• most succesfull brands spend 12 to 25 % of their budget on social media

EE has a special room called “Social Hub”, in which all the brand mentions (fb,tw,forums) are monitored and analysed by the community managers. Apparently, the rooms  has some lights that change colour depending on social sentiment about their brand. Wondering how the room might look like in a troll+haters social media attack! Will it blink ?

Results of the launch campaign:

• Social activity drove more than 50% of referrals for the @EE launch
• 2nd fastest grown fb page
• No 1 promoted twittter campaign
• Most watched uk youtube ad

Bruce Daisley, Bionic Sales Director at Twitter

• 60% of UK twitteres while watching TV
• 38% of our daily media interactions occur on a smartphone
• Driving Twitter conversations are 4 x more effective at generating sales than non-Twitter advertising
• Some details about sports related campaigns

Pauza. Dezbateri despre viitorul social media. Bla, bla, bla. Social media killed the website, all business must be social, listen to user, add value to services, etc.

Am mai stat pana pe la vreo 16:00, dupa care m-am dus sa ma plimb prin oras.

Un fel de concluzii:

• Suntem mult in spate la nivel de cifre: utilizatori, campanii, bugete, idei, rata de implicare si acceptare de/in campanii cu componenta comerciala.
• Speakerii lor sunt mai carismatici, au discursuri foarte fluente, dar lipsite de continut interesant
• Nivelul de truisme si blabla-uri este similar. Nu prea am vazut idei noi sau informatii concrete. Nici studii de caz detaliate
• Self-promo la greu.
• Multe generalitati spuse de parca ar fi ceva revelator.
• Nivelul de organizare este oarecum la acelasi nivel. As indrazni chiar sa spun ca la noi parca e mai multa atentie la detalii.