Ca urmare a reactiilor pozitive de la anuntul ca Steve Wozniak, co-fondatorul Apple, vine la Conferinta Globala IAA din Bucuresti, am primit acceptul sa incerc un fel de interviu cu intrebari adunate prin crowdsourcing, pentru unul din speakeri.
Propunerea organizatorilor a fost Chris McCarthy, Head of Creative Strategy The ZOO, Google EMEA, asa ca trecem la pasul urmator: strangerea si alegerea a 5 intrebari, care ii vor fi adresate apoi lui Chris fie prin scris, fie printr-un live direct de la conferinta, daca ne ajuta internetul, timingul si programul conferintei (gasesti pe pagina IAA Young Profesionals Romania un concurs rapid cu premiu special bilet gratuit la evenimentul de pe 24-25 octombrie 2017).
Las mai jos cateva cuvinte despre Chris McCarthy, sa fie mai clar cu cine discutam. Colectez intrebarile prin facebook, mesaje private, epistole, mesaje in sticla sau comentarii la blog.
Astept propunerile pana vineri, 21 octombrie. Cea mai interesanta intrebare primeste o invitatie la conferinta.
The ZOO is Google’s creative think tank for brands & agencies.
Chris leads the ZOO’s team of creative strategists working with Google’s biggest clients across EMEA, bringing deep skills in branding & consumer insights. With a background in creative agencies, he has spent over 20 years building brands, specialising in strategic planning & creative services for major international clients. Before joining Google, Chris was International Strategy Director at CLM BBDO in Paris, heading up global/regional strategy for the agency’s biggest clients including PepsiCo, P&G, & Wrigley.
Based in Paris, he is British by nationality, bilingual in English/French, with fluent Spanish & a completely international culture & outlook, having lived & worked across Western Europe as well as the US. He has an MA in Modern Languages from Oxford University.
Chris is a regular speaker at industry events & conferences (Cannes Lions International Festival of Creativity, Dubai Lynx Festival, Red Apple Festival, Cristal Innovation & Digital Congress, Le Hub Paris, Turkish Marketing Association, Bonjour Brand Paris, Paris Luxury Summit) & has taught at several Paris business schools. He was President of the Brand Culture Jury at the Cristal Festival 2014, Jury member for the Young Lions at Cannes International Festival of Creativity 2015, for the Irish Young Lions 2016, for the Festival of Media MENA 2016 & for the Future Lions at Cannes 2017.