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Notite de la GPeC Summit November 2016

Cateva idei importante de la GPeC, pe scurt, actualizate periodic. Live blogging gasiti pe blogul evenimentului

Iulian Stanciu – CEO eMAG

  • 11 zile durata de cand oamenii simt nevoia de a cumpara un TV, se intereseaza/informeaza offline/online si pana cand il si cumpara
  • eMAG actioneaza intr-o piata dinamica, europeana, chiar globala, dovada ca Aliexpress e deja pe locul 2 in Romania, ca nivel de comenzi. 
  • 50 de oameni in echipa de BI (business inteligence)
  • peste 2000 de magazine in marketplace, 1 milion de produse, 600 milioane lei generate prin platforma
  • categoria cu cele mai multe produse vandute: electrocasnice mari
  • procent de plati prin card: 25-30%, in crestere
  • trafic mobile: trafic 60%, in crestere, in special in randul tinerilor

Talia Wolf (conversion optimization expert)

  • treat visitors as persons with interests, not just numbers and demographics
  • 3 steps in CRO: find the leak, create new variation, launch a/b test
  • the emotional targeting steps: make it about customer, show it, don’t just say it, testing strategies, not elements
  • top questions: what makes you unique & why do people buy from you?
  • optimal load time: 3 seconds
  • 1 second delay in age load time -> 11 less page views, 7% loss in conversion
  • “marketing isn’t a battle of products, it’s a battle of perceptions”

Panel  Anna Sliwinska (International Sales & Marketing Manager of ANSWEAR.com), Mihai Pătrașcu (Founder & CEO evoMAG), Monica Cadogan (CEO & Co-Fondator Vivre), Ovidiu Ababei (Online Director Altex & Media Galaxy). Moderator: Raluca Mateiu (CEO InternetCorp).

  • Rata retur Vivre – 4% + 4% colete nepreluate. 10% din vanzari vin din mobile app.
  • Evomag- singurul magazin online cu flota proprie de autoturisme, branduite cu magazinul, asset important pe zona de incredere. Vor investi in puncte de livrare fizice. Vor lansa propriul marketplace, in ianuarie 2017
  • Answear – romancele prefera brandurile premium, au rata de retur mai mica decat in alte tari in care opereaza magazinul
  • Answear – voucherul de 50 lei daca te abonezi functioneaza foarte bine
  • Altex – 
VLAD TĂUȘANCE (CONSULTANT ÎN STRATEGIE & TRAINER ÎN CREATIVITATE APLICATĂ)
  • oportunitati online de promovare: site-uri de festivaluri de nisa, show-uri AV, muzica populara, zona culturala. Of, of, mai, mai. 

Discutii cu firmele de curierat:

  • Fan curier pregateste locker rooms (un fel de cutii securizate de unde poti ridica/returna produsele comandate), are propria platforma de recrutare
  • DPD – resursa umana e foarte importanta, e tot mai greu sa gasesti oameni
KEYNOTE CRAIG SULLIVAN (OPTIMISER OF EVERYTHING) – GROWTH OPTIMISATION AND A/B TESTING FOR A MOBILE WORLD: GETTING IT RIGHT
  • responsive design has its flaws, be carefull with it
  • grid design layout, based on most used screen resolution
  • use cross device tracking solutions
  • 2 articole interesante bit.ly/SeeThinkDoCare & bit.ly/UltimateXDO
  • stop reading best practice bulsshit advices, just look at what happens in your website
  • Simple Hypotesis Kit

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